MPM (Making Pet Food Matters) was created in 2002 when co-founders Roger Wood, Roger Coleman and Jon Kinsey decided they didn't want to feed their dogs meat filled with additives and fillers. They weren't satisfied with what was available, so they decided to make it themselves.In 2006 Applaws, a brand of high quality, 100% natural, ethically sourced premium pet food was launched in specialty retailers across in the UK. Applaws was targeted to knowledgeable cat and dog owners looking for the best products to nurture and reward their pets. Applaws also launched a world first – 80% grain free chicken dry food in 2009. Today the Applaws range has grown to nearly 200 natural recipes for cats and dogs.In 2008, Encore Pet Food was launched. Originally for the UK grocery market, but now sold around the world to time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition. In late 2017, MPM launched Reveal into the food, drug and mass channel in the USA, with a range of 10 cat SKU's with limited ingredient, grain free recipes. Safeway was the first retailer to launch in over 200 stores in Northern California, with further expansion into this retail segment planned for 2018.As consumer interest in premium pet food has grown, so has MPM. By 2013 it sold its 100 millionth unit of wet cat food worldwide. Its brands are now sold in 49 markets worldwide with offices in the UK, Australia, China and USA.A majority stake of our business is owned by private equity companies since 2016, with the most recent acquisition being made by 3i in December 2020. ​The business is headquartered in Manchester, UK.

Website: mpmproducts.co.uk

Employees: 100 - 249

HQ:

Location: Macclesfield, CHESHIRE, UK

Revenue: 50 - 100 Million

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MPM PRODUCTS LIMITED: A LEADER IN PREMIUM PET FOOD MPM Products Limited, located in Macclesfield, UK, is a leading manufacturer of premium pet food. The company was founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsey, who were passionate about providing healthy and natural food options for their pets. With a focus on quality and ethical sourcing, MPM has grown significantly over the years, with its brands now sold in 49 markets worldwide. The company's flagship brand, Applaws, was launched in 2006 and quickly gained popularity among pet owners who were looking for high-quality, grain-free options for their pets. In 2009, Applaws introduced a world-first 80% grain-free chicken dry food, which further solidified the brand's reputation for innovation and quality. Today, the Applaws range includes nearly 200 natural recipes for cats and dogs. In addition to Applaws, MPM also owns Encore Pet Food, which was launched in 2008 for the UK grocery market. Encore has since expanded to other markets and is now sold around the world. In 2017, MPM launched Reveal, a range of limited ingredient, grain-free cat food recipes, which was well-received in the US market. MPM's commitment to quality and ethical sourcing has earned the company numerous accolades, including the 2013 award for selling its 100 millionth unit of wet cat food worldwide. The company's brands are now sold in 49 markets worldwide, with offices in the UK, Australia, China, and the USA. In 2016, a majority stake of the business was acquired by private equity companies, with the most recent acquisition being made by 3i in December 2020. MPM's success is attributed to its dedication to providing pets with the best possible food. The company's management team, led by CEO Julian Bambridge, COO James Bracewell, and CMO Samantha Greenwood, has a deep understanding of the pet food industry and a passion for providing healthy and natural food options for pets. With its commitment to quality, innovation, and ethical sourcing, MPM Products Limited is well-positioned to continue its growth and success in the years to come.

MPM (Making Pet Food Matters) was started in 2002 by three friends who wanted to make healthy pet food. They didn't like the idea of feeding their dogs meat with added chemicals, so they decided to make their own. They created Applaws, a brand of high-quality, natural pet food that is sold in specialty stores in the UK. Applaws is made with 100% natural ingredients and doesn't contain any grains. In 2009, they launched a new type of dog food that had 80% less grain than other brands. Today, Applaws makes almost 200 different recipes for cats and dogs. In 2008, MPM launched another brand called Encore Pet Food. It was originally sold in the UK, but now it's sold all over the world. Encore is made with natural ingredients and is designed for busy pet owners who want to give their pets the best nutrition. In 2017, MPM launched a new brand called Reveal in the USA. It's sold in grocery stores and has limited ingredient recipes that are good for cats. Safeway was the first store to sell Reveal, and it's now available in over 200 stores in Northern California. MPM plans to expand to more stores soon. MPM has grown a lot since it started. By 2013, it had sold over 100 million units of wet cat food worldwide. Its brands are now sold in 49 different countries. MPM is owned by private equity companies, and its headquarters is in Manchester, UK.