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Mudra Concrea is India's first youth marketing and communications agency owned by The Electronic Youth Media Group. Concrea represents India on the "Global Youth Research Partnership" which is a union of the world's leading youth research agencies http://www.youthresearchpartners.com/. To connect with India's diverse and continuously evolving youth segment, we have built an 'offline social network' of insight seekers and conversation seeders spread across campuses in urban metros who will engage their peer group in conversations which are candid / non-intrusive. Such a method gives a more realistic insight(s) into young india.