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New Fashion and Design house aimed at alternative cultures starting in the UK, Germany and Netherlands and soon to be Switzerland.Alternative cultures include but not limited to Gothic, Lolita. Rcok/Metal, EBM, Fetish, Cyber and Punk scenes.Fashion is mainly aimed at club and party wear but this is not the limit of what is marketed. Design house also includes original artwork and make on demand clothing with designers giving a one on one service to provide unique and one of a kind designs that are worked upon by both end users, designers and tailors making the online house a one of a kind e-commerce store both within its target audience and it's geographical location.