MY Diners
Restaurants - Umhlanga, KwaZulu-Natal, South Africa
MY Diners Employees
MY Diners Senior Management
MY Diners Details
STRATEGY AND DIFFERENTIATING FACTORS:Our strategy is to focus on all our classic and popular menu items, bringing them together and presenting them in a new and modern way in one Premium MY DINERS restaurant.The differentiating factor would be making home-made authentic dishes that have been tried and tested in our already successful restaurants throughout KZN.OBJECTIVES:Currently we are rebranding into modern interior designs that can been seen as a trendy place to meet & eat, with possible focus on influencers sharing their experience on social media - driving viral marketing of the MY DINERSoffering and experience. With this newly designed premium flagship MY DINERS restaurant, the new corporate identity, improved overall products &services, and its modern design approach, it will raise the benchmark of MY DINERS restaurants and therefore stimulate competition.CUSTOMER EXPERIENCE:The MY DINERS experience will be designed to epitomize exceptional service, great food, and a warm professional& caring environment.This will also highlight the best that this particular dining genre has to offer within a family centric environment.
