My Drop in the Oceans
Environmental Services - Vernier, Geneva, Switzerland
My Drop in the Oceans Employees
My Drop in the Oceans Details
MY DROP IN THE OCEANSMy Drop in the Oceans is a global platform founded on the belief that economic and social progress depends on fundamentally changing the way we value nature. DIO: REWARDING SUSTAINABLE ACTIONS, RETURNING VALUE BACK TO NATUREMy Drop in the Oceans converts the value of environmental costs into DIO, a complimentary currency for citizens and businesses to use in ways that reward sustainable actions towards positive environmental impact. A MyDIO account enables citizens and businesses to bank with nature, practice smart consumption and be rewarded for their investments in sustainability. By empowering citizens and businesses to acknowledge the value of nature, DIO is uniquely designed to return value to nature one drop at a time.WHAT IF WE FUNDAMENTALLY CHANGED THE WAY WE VALUE NATURE?Nature's wealth is its capital. What we take from nature's capital, when we produce and consume, has a value to human society and a cost to nature. Many of nature's costs are hidden, not accounted for by consumers, businesses or governments, instead revealing themselves as deficits through the degradation of ecosystems.We need to make a fundamental shift from seeing nature as a resource to seeing it as a provider of resources, in doing so recognising that our lifestyles bear a cost to nature that needs to be compensated.Oceans represent the single most important life supporting ecosystem on earth. 70% of the oxygen we breathe is produced therein, 90% of global trade is transported across them, 55% of living carbon is captured within them and over a billion people depend on them as a primary source of protein.And yet, their fragile equilibrium is seriously threatened, out of sight out of mind, under the pressures of an economic system which currently fails to make adequate allowances for their maintenance or protection, least of all the steady flow of goods and services they provide to us.
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