MyPlay Direct, Inc.
Internet - New York, New York, United States
MyPlay Direct, Inc. Employees
MyPlay Direct, Inc. Details
MyPlay, (formerly rGENERATOR, a wholly-owned division of Sony Corporation) provides an end-to-end solution that enables companies to completely outsource their e-commerce operations. MyPlay builds and merchandises online stores for hundreds of brands primarily in the media & entertainment sector, including AMC (The Walking Dead), all of A+E Networks properties, Sony Pictures Television, Universal Music Group, Lionsgate, etc. From product creation and manufacturing to warehousing, shipping, and customer service, MyPlay provides a full solution that allows companies to offer a superior online shopping experience directly to consumers. The company also provides commerce-specific marketing support to maximize the revenue opportunity through sophisticated CRM tools that leverage multiple digital touch-points.
