MyRain
Retail - Madurai, Tamil Nadu, India
MyRain Details
MyRain was formed out of The Acara Institue business plan competition in 2010. Tasked with solving water security problems in India, MyRain was inspired by the potential of efficient drip irrigation systems. In many parts of rural India, small-plot farmers rely on flood irrigation, a method that stunts crops and washes away valuable soil nutrients. Drip irrigation can increase efficiency of water and fertilizer by between 20%-50% and increase yields by 30%-100%. Drip irrigation also preserves nutrients in the soil and increases land longevity. Despite these benefits, drip irrigation technology has proliferated to only 5% of arable land. It is MyRain's purpose to provide small plot farmers access to this technology by creating a retail and distribution network focused on the four main tenets of accessibility; education, availability, price and service. Through comprehensive distribution and efficient irrigation, MyRain creates sustainable economic development for small plot and subsistence farmers.
