- Mexico City, Federal District, Mexico
Social thinkers / a thought and creativity platform that seeks to reduce the existing gap between citizens and brands and governments that surround them.We are a team dedicated to doing everything within our power to ignite ideas that generate a societal benefit. We construct every project using our professional skills in marketing, design, advertising and communication, with the understanding that even in a socially motivated context we always pursue business results.We aim to be a "social enabler" by using the generation of ideas to create a cultural change that in turn is boosted by brand, government and organizations support within an open source model. We are part lab, part agency and part ideas workshop, we are a thought and creativity platform that seeks to reduce the existing gap between citizens and brands and the governments that surround them. We call this common purpose advertising."By focusing on people's common purposes we create much more meaningful experiences and communication strategies with social transcendence."---Somos parte laboratorio, parte agencia y parte taller de ideas, trabajamos como una plataforma de pensamiento y creatividad que busca reducir las brechas existentes entre: Ciudadanos – Marcas – Gobiernos. A este ejercicio lo nombramos -Common Purpose Advertising-. Nos Centramos en los propósitos comunes de las personas para crear experiencias mucho mas significativas y estrategias de comunicación con trascendencia social.Somos un equipo dedicado a detonar ideas que generen beneficio social. Construimos cada proyecto a partir de nuestras habilidades en marketing, diseño, publicidad y comunicación entendiendo incluso que en el territorio de lo social vamos en busca de resultados de negocio positivos. Nos vemos como ese "Habilitador social" que desarrolla proyectos apelando a la generación de ideas para crear un cambio cultural impulsado por marcas y gobiernos dentro de un modelo de -Open Source-.
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