Mídia B
Research - São Paulo, State of São Paulo, Brazil
Mídia B Employees
Mídia B Details
Mídia B is a true pioneer of Image Auditing in Brazil. Founded in 2005, offers companies, entities and public personalities an exclusive periodical report on their image as presented by printed and electronic media.The Mídia B Press Image Report has become a reference in the local communications market over these tenyears. Companies like Rede Globo, Banco Itaú, Rede Record, Tim, Ford, Souza Cruz, Citibank; personalities like the President of the Republic, the Governor of the State of São Paulo and the Mayor of the City of São Paulo, were periodically supplied with information on their image as presented to public opinion and whether (and how much) it is positively or negatively portrayed by the media. The method created and developed by Mídia B is today considered a standard of credibility and accuracy.The same methodology allowed Mídia B to develop the Mídia B Report/Comparative Image, which is preferred by clients who want to know not only how their image is quoted but also compare their results with those of their competitors.
