Apparel & Fashion - Poughkeepsie, New York, United States
Perturbed by society's perceptions of their high levels of confidence and self-esteem as negative traits, three young college friends came together to do away with the misconception of narcissism as a negative quality; expressing through their trend-heavy, self-empowering designs the merit of their true character. It is often that they find themselves pondering, "Why is it that when people see a strong, confident, and beautiful person with high self-esteem they knock them down or look down on it? Should it not be that those people should see the same beauty that we see in ourselves? And therefore shouldn't they encourage this high sense of self and try to achieve it themselves instead of viewing it negatively?" With this question they decided to go further with the expression of their confidence and self-esteem by creating a line of clothing that encourages the general public to see themselves as beautiful, strong, and confident people through messages and art that promotes this positive way of thinking.They chose the name narcissist because this is a name that they, on an individual level, have all been addressed as. However, they were not discouraged by this, but rather found it to be an empowering title for someone who is not only at peace with who they are but more importantly love who they are. With this they decided to take the misconception of the narcissist as motivation to remove the stigma from the name and make something great out of something that has had a negative connotation since its creation.