Narratiive, previously known as Effective Measure is the leading and most trusted audience measurement platform in MENA and South Africa.Publishers who use Narratiive, will truly understand who their website visitors are by using demographic and behavioural analytics.This helps to build their sales story, respond to RFPs and win more advertising revenue. They'll also know how their website compares to their competitors, including how their audiences differ. By using Narratiive, publishers will be using the same media planning platform as advertisers, gaining more exposure to local and international agencies.Digital media agencies will find it more effective to plan, validate and select suppliers whilst increasing on target reach. By discovering the most relevant sites on Narratiive and measuring client site lists you can be sure to build an efficient plan.Programmatic DataThrough our opt-in data cooperative, Narratiive partners with over 250 websites to form the region's largest audience data pool. Our programmatic audience segments offer better targeting capability to power your campaigns.Publishers are able to earn additional revenue without affecting ad inventory sales. Advertisers achieve better results from their programmatic advertising by using high quality audience segments, targeting by demographics, interest, persona or intent.Start using Narratiive by creating your free account at narratiive.com.

Website: narratiive.com

Employees: 20 - 49

HQ: N/A

Location: Melbourne, VIC, AU

Revenue: 2.5 - 5 Million

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Narratiive, previously known as Effective Measure, is a leading audience measurement platform that provides publishers and digital media agencies with valuable insights into their website visitors. With its headquarters in Melbourne, Australia, Narratiive offers a range of services that help publishers understand their audience demographics and behavior, allowing them to build a stronger sales story and increase their advertising revenue. Narratiive's programmatic audience segments offer better targeting capabilities for programmatic advertising, enabling advertisers to achieve better results from their campaigns. Publishers can earn additional revenue without affecting their ad inventory sales, and digital media agencies can plan, validate, and select suppliers more effectively. Founded by Andrew Julian, Effa Badarudin, and Abhimanyu Sareen, Narratiive has established itself as a trusted name in the market research industry. With its comprehensive platform and opt-in data cooperative, Narratiive partners with over 250 websites to form the region's largest audience data pool. By using Narratiive, publishers and advertisers can gain a deeper understanding of their target audience and achieve better results from their advertising campaigns. With its free account option, creating an account on narratiive.com is an easy and convenient way to start utilizing their services.

Narratiive is a tool that helps websites and advertisers understand their audience better. It provides information about the people who visit websites, such as their age, gender, and interests. This helps websites and advertisers create ads that are more likely to be seen by the right people. Narratiive also helps websites compare themselves to their competitors and see how their audience is different. Digital media agencies can use Narratiive to plan and buy ads more effectively. They can find the best websites to advertise on and make sure their ads are seen by the right people. Narratiive also has a lot of data that can be used to create targeted ad campaigns. Publishers can earn extra money by using Narratiive's data without affecting their ad sales. Advertisers can get better results from their ads by using high-quality audience segments. To start using Narratiive, you can create a free account at narratiive.com.