National Launch Group
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Thousands of new products try to make their mark each year, and only about 5% of them "succeed." Knowing what you ‘don't know' can make the difference between success and failure. Missteps are expensive and frequently well-meaning friends, and even professional advisors, can't necessarily help you efficiently and cost- effectively navigate the maze called "new product launch." There are many intricately woven components that all need to be addressed, evaluated and implemented. National Launch Group, LLC was founded by Anita Greggs Perez in 1998. Anita has more than 20 years experience successfully launching products and building businesses across multiple consumer and healthcare product categories; including OTC, medical/diagnostic, skincare, sporting goods and natural/organic segments. She and her team work closely with entrepreneurs and small companies to effectively develop and execute their strategic marketing, sales and promotional plans for both branded and private label product lines, not just as consultants, but as active, hands-on members of the team. Prior to starting NLG, Anita was VP of Sales for Frontier Natural Products, Director of Business Development for Hypoguard USA, and held national account positions with Beiersdorf, Medisense-Abbott, Olin-Winchester and Stanley Tools. Her background encompasses comprehensive strategic planning, brand management, package design, public relations, public speaking, sales and corporate communications.
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