Marketing & Advertising - Chicago, Illinois, United States
ncyclo customer analytics platform combines a comprehensive customer analytics capability with integrated campaign management and a cross channel data intelligence platform. Marketers in Retail, CPG and other consumer marketing industry sectors can now engage and understand the Omni-channel customer.ncyclo has developed an algorithmic attribution model that can help marketers understand cross-channel influences leading to conversion. Marketers can now optimize their budgets and improve cadence of their promotional efforts leveraging this Actionable data + Analytics model. ncyclo attribution is a scientifically proven model and has been published in major marketing research journals.