Food Processing - New York, NY, US
BrainPOP is the first Smart Soda that integrates health and productivity in a fun and tasteful way. We are launching this sparkling beverage on Kickstarter this spring. The core formulation involves a proprietary caffeine blend of green tea extract, green coffee bean extract, and guarana. The amino-acid blend includes amino acids that have been shown to positively impact mood, focus, hydration levels, and overall cognition. While these individual amino acids have been extensively studied, some in conjunction with caffeine, our hypothesis is that this amino-acid cocktail will work synergistically with caffeine to have a heightened effect on the mind-body connection. We worked with a neuroscientist and an associate professor of clinical psychiatry at Columbia University. There are no artificial flavors and no preservatives in this beverage. The first three flavors we will introduce to the market are Wild Berry Warrior, PassionFruit Paradise, and Mojito Madness.
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