At Newfurn, we have been helping Australians decorate since 1959.Like many modern day success stories, Newfurn can be traced back to humble beginnings.In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.Since those early days, Choices Flooring has arguably become Australia's most progressive retail floor coverings group and a major force in the Australian retail sector.Following the success of Choices Flooring, in 2013 Newfurn acquired a collection of premium retail stores specialising in wool carpets. Collectively known as WoolSet, these 20 independent stores are located across Australia. However as consumer lifestyles continue to evolve the relevance of the WoolSet brand started to diminish. As a result in 2017 the group re-branded to Style Flooring & Interiors, enabling them to re-connect with consumers and provide a solid platform for future growth.Expansion is key for our continual dominance within the flooring industry. This is why in 2016, Newfurn decided to investigate ways in which the Choices Flooring brand could enter the New Zealand market. Still in its investigative stage, a Retail Development Manager has been appointed with the task of recruiting new businesses.

Website: newfurn.com.au

Employees: 20 - 49

HQ: N/A

Location: Bulleen, VIC, AU

Revenue: Not Available

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Newfurn: A Leading Retail Floor Coverings Group in Australia Newfurn is a prominent retail floor coverings group based in Bulleen, Australia. Established in 1959, the company has been helping Australians decorate their homes for over 60 years. With a strong presence across the country, Newfurn has become a household name in the flooring industry. The company's journey began with a small group of independent Victorian furniture retailers who joined forces to form an association and maximize their business potential. This collaboration led to the formation of Newfurn Floor Coverings Ltd, which later launched the Carpet Choice brand in 1993. After a rebranding in 2013, the company introduced WoolSet, a collection of premium retail stores specializing in wool carpets. However, as consumer preferences evolved, the group rebranded again in 2017 to Style Flooring & Interiors, enabling them to reconnect with consumers and provide a solid platform for future growth. Newfurn's success is attributed to their commitment to expansion and adapting to changing consumer needs. In 2016, the company began investigating ways to enter the New Zealand market, appointing a Retail Development Manager to recruit new businesses. With a strong leadership team, including Chief Executive Officer Andrew Lewis, Newfurn is poised for continued growth and dominance in the flooring industry. Today, Newfurn operates over 140 stores across Australia and has established itself as a leading retail floor coverings group. The company's dedication to quality, customer service, and innovation has earned them a reputation as a trusted and reliable partner for all flooring needs. As they continue to evolve and expand, Newfurn remains committed to helping Australians decorate their homes with style and confidence.

At Newfurn, we've been helping people in Australia decorate their homes since 1959. We started as a small group of independent furniture stores that wanted to work together to compete with bigger companies. We formed a company called Newfurn Floor Coverings Ltd and launched a brand called Carpet Choice with 17 stores in Victoria. Over time, we updated our brand and grew to over 140 stores across Australia. We've become one of the most successful retail floor coverings groups in Australia. In 2013, we bought a group of stores that specialized in wool carpets and called them WoolSet. However, as people's lifestyles changed, the brand became less popular. So, in 2017, we changed the brand to Style Flooring & Interiors to better connect with customers and grow our business. We want to keep growing and expanding, so in 2016, we started looking into how we could bring our Choices Flooring brand to New Zealand. We appointed a Retail Development Manager to find new businesses to work with.