News Canada Inc.
Media Production - Toronto, Ontario, Canada
News Canada Inc. Employees
News Canada Inc. Details
News Canada Inc. was founded over 40 years ago and is independently owned and operated by Ruth Douglas and her team. It was the first content marketing company in Canada and now serves as a holding company for three successful subsidiaries: MRP, Fifth Story, and Agency 5s.Inspiration for the business in 1981 came from a simple need in the market to get messaging and content from government, corporations and brands out to Canadian people.In 1997 when Ruth joined the company as president, News Canada serviced traditional media. Ruth forged a path to follow her deep conviction that government and industry could provide meaningful information that could improve the lives of Canadians through media outlets. By 2000 News Canada, in addition to print media, was providing valuable content to radio & television stations, and digital media.In 2006 News Canada developed and launched Media Ratings Points (MRP). MRP is a measurement and analysis tool used by leading marketing and communications professionals in Canada. Under the guidance of the Canadian Public Relations Society (CPRS), the dynamic platform provides a standardized way to measure earned, paid, shared, and owned media.In 2014, Fifth Story was born as a rebrand of News Canada to be a client-facing brand and demonstrate wider range in content marketing services including video, radio and articles to a guaranteed network of over 3000 media outlets across Canada. Media access content on newscanada.com.In 2022 News Canada Inc. was proud to announce another new brand, a creative solutions agency, Agency 5s. With the onset of digital and social media, News Canada Inc. further distinguishes its offerings with a full-service creative marketing agency offering brands a full 360-degree scope of creative brand strategy and marketing content including all formats of social media and video.Ruth Douglas has led and carved a unique space in media and marketing in Toronto and across North America, with no end in sight.
