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NeXT Sports Group Inc. (NeXT) is a digital media platform that uses reward points to make sporting events more fun to watch and play. NeXT combines interactive predictive elements with the broadcast of live sports by asking contextual "What Happens NeXT?" questions at Pivotal Moments in the game making the in-game experience more engaging, personal and rewarding. Brands purchase the Pivotal Moments to reach directly to fans on their second screen during the game and again afterward by sending high value Post-Game Offers without the need for a license. Fans play to earn points to redeem from the NeXT Rewards catalogue and to bet with friends. NeXT empowers brands to capitalize on the power of live sports enabling them to reach directly to demographically aligned fans in targeted geographic areas.
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