Marketing & Advertising - Berkhamsted, England, United Kingdom
NICE Thinking Strategy offers brand, marketing and innovation consultancy to growing businesses looking to increase their value.We focus on delivering healthy, profitable and sustainable growth by using the N.I.C.E framework to help you win consumer decisions, on your terms.Nudge-Involve-Connect-Evoke... And grow faster, with increased margins and reduced costs.Our approach is data-driven, powered by some of the largest and richest audience insight and targeting databases in the UK. We optimise to commercial measurements and real-world profit growth, utilising a platform that is more sensitive, predictive and actionable than traditional tracking.While operating as a standalone strategic hub, we have a network of delivery partners in areas such as: creative and content development, brand design, channel planning, innovation, digital communications, digital platforms, omnichannel production, automated creative optimisation, e-commerce asset creation and commercial effectiveness tracking. We can operate as a strategic consultancy enhancing the performance of your agencies, or as a full-service offering built around your needs. We handle projects across a full range of commercial and creative strategic requirements:- audience sizing and definition.- commercial offer and business strategy- positioning and narrative development and articulation- portfolio strategy and architecture- corporate culture and recruitment strategy- brand identity development- creative campaign development- go to market strategy- customer journey/ acquisition growth hacking- commercially predictive asset copy testing- brand health evaluation- communications effectiveness optimisationNICE Thinking is also available to marketing and talent agencies as a complement to their existing capabilities in the areas listed above, as well as desk-research, presentation preparation and proof-reading services.
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