NM Direct (dba: National Media)
Marketing & Advertising - , ,
NM Direct (dba: National Media) Employees
NM Direct (dba: National Media) Details
Strategy and Planning National Media's approach to planning and buying media involves the utilization of several key fundamentals that include client historical performance analysis, network/station performance history in general, market knowledge and aggressive negotiation. When it comes to media our first concern is our clients' goals. We strive to buy the best media at the best rate to gain the most impact with our clients' dollar.Planning the appropriate media strategy and tactics is based first on the knowledge of the target market and the overall objectives of the clients' media initiatives.Our team of industry veterans has extensive experience with the planning and purchasing of successful DR media. Negotiation and Media Buying The buyers' longevity of experience enables National Media to have long-term contracts and relationships with television stations. Our approach to media buying includes aggressive negotiation of rates, based on historical data, leveraging buying power and developing effective relationships with networks and stations. Our buyers excel in their ability to negotiate a successful buy. The resulting rate and performance history from previous campaigns combined with multiple current campaigns establishes buying clout in the DRTV industry. We believe in two crucial disciplines, negotiation (for rate, place and time) and actionable results analysis, the deployment of which will result in success far greater than buying clout alone. Analysis and Reporting Using state-of-the-art direct response media buying and tracking software systems such as CoreDirect and broadcast detection services to enhance the speed and accuracy of the data, we can report volume, expenditure, and efficiency by station, network, creative, and commercial length. The management of our media relationships leads to proactive strategies designed to maximize the productivity of near-term future efforts.
