Market Research - New York, New York, United States
NODAY Market Research was born from one simple principle: "No More Hunches". We believe that in the age of information, businesses should never make important decisions off a hunch. We take those gut feelings and apply our deep and vigorous love for market research to find out if those gut instincts are right... or just an upset stomach. You could say our small team of researchers are dedicated... We get just as excited about the latest webinar as we do the new Star Wars. We use Chi-Square analysis to determine the correlation between coffee consumption and productivity. After every date, we follow up with a Likert-Scale to gauge how it went. And most importantly, we only work with people who pity laugh at our dirty "mahalanobis" jokes (just Google it).
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