Food & Beverages - , ,
NOHO created and is the leader in the all new and distinct "Functional Lifestyle Beverage" category. Now available in over 25,000 retail and on premise locations in the United States as well as taking on world domination in countries such as Hong Kong, Spain, Mexico, Ireland, Singapore, Canada, Austria, Taiwan and mainland China, NOHO has proven to be a successful pioneer in the "Functional Lifestyle Beverage" category. The secret to NOHO's success can best be described in one word: "protection". Many people think a hangover is caused from dehydration. Unfortunately, it is not that easy. The body not only becomes dehydrated, but it also loses essential vitamins, minerals, nutrients and antioxidants. On average it takes approximately one hour to process the amount of pure alcohol in one drink (one drink = 5 oz glass of wine, 12 oz of beer or wine cooler, 1.5 oz of hard liquor). Since most people consume alcohol faster than their body can process it, their body goes into overdrive. The body tries to break down and process the alcohol that has already been consumed. This process is called Alcoholic Ketoacidosis or AKA. Drinking a NOHO prior to consuming alcoholic beverages helps to ensure that the body has the perfect mixture of vitamins, minerals, nutrients and antioxidants in order to process that alcohol that is in your system.
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