Information Technology & Services - Copenhagen, , Denmark
Technology is radically transforming the customer journey. Today's customers are more empowered and connected than ever before. Using channels like mobile, social media and e-commerce, customers can access just about any kind of information in seconds to inform what they should buy, from where, and at what price. (For millennials, information includes the opinions of strangers, which they value more than product information provided by companies.) Based on the information available to them, customers are making buying decisions and purchases whenever and wherever it's convenient for them. At the same time, customers expect more. For example, they expect companies to provide consistent information and seamless experiences across channels that reflect their history, preferences and interests. More than ever, the quality of the customer experience drives sales and customer retention. Given these trends, marketers need to continuously adapt how they understand and connect with customers. As explored in this e-book, this requires having data-driven insights that can help you understand each customer's journey across channels – not just within each channel. Nornir Insight is a big data analytics solution partner. Our mission is to make big data analytics easily available and affordable for everyone! We have partnered with the Datameer to provide companies in the Nordic with the best 3rd Generation BI/Analytics solution available. If you are interested in more information about Operational Analytics, Data driven analytics or Customer Experience Analytics please do not hesitate to contact us.