Advertising/Marketing/PR - N/A, N/A, US
OVERVIEWNorStar Communications Group, Inc. (NorStar CGI) was launched in 1998 to provide full-service marketing support to companies in the pharmaceutical/healthcare sector. With a focus on increasing brand share and dollar volume, we have made significant contributions to the long-term growth of many brands through persuasive communications. Our team targets professionals and patients with strategic-based programs that include:Promotional • Visual aids for sales force utilization • Healthcare provider and direct-to-patient journal advertising • Exhibit booth materials (panels and literature) • Direct mail (flat and dimensional) • Video programs (e.g.: lunch and learn DVDs) • Sales training materials Medical Education• Sales training materials Patient and provider education materials (meetings, print materials, video materials) Market Research• Marketing advisory boards (for assigned brands) • Qualitative (e.g.: phone surveys reviewing visual aids) It is our mission to provide the highest level of creative and strategic marketing support while applying a new standard for time and cost efficiency. Contact: Dennis Lantier at 914-761-9035, x100 or dlantier@norstarcgi.com