Marketing & Advertising - Paris, Île-de-France, France
Consultancy on CRM, Digital, Data topicsBtoB and BtoCCRM and innovative Digital strategies improving customer engagement and profitabilityCRM, Social CRM, Loyalty program management and optimisationOmni-channel marketing strategies leveraging all channelsSegmentation strategies, ROI models, Customer Life Value developmentConversion rates OptimisationCustomer journey and customer Experience (UX)Data analytics and marketing database management Digital and CRM Cross-companies project management and partnershipsLead generation process, Connexion sales and Marketing, Marketing AutomationDevelopment of new tools and processes, Change management, OutsourcingPermission marketing and Data Privacy