nPario
Internet - Palo Alto, California, United States
nPario Details
nPario delivers a consumer intelligence platform and big data applications for digital marketing that enable the world’s largest brands to combine existing, new and emerging channels of information to segment consumers, understand consumer behaviour and commercial intent, and drive customer engagement. Unlike other data management platforms (DMPs), which can choke on the sheer scale of data needed to provide comprehensive consumer intelligence in real-time, nPario provides easy-to-use visual applications to segment audiences, predict consumer intent and provide campaign intelligence at scale in real-time. Brands, publishers and agencies combine 1st party, 2nd party and 3rd party data using nPario's patent-pending Real-time Data Science™ to access deep consumer insight. They use this aggregated and connected data to segment consumers without the need for complex queries or programming, enabling the identification of high-value segments and the predictive modeling of consumers. nPario integrates these real-time insights with key business processes such as customer loyalty, churn analysis and digital marketing. nPario solutions are available as either public or private clouds, and are already in use at leading brands, publishers and agencies such as Reuters, Electronic Arts and GroupM. In fact, nPario also powers several of the data management platforms (DMPs) used by brands today. nPario is a privately held company with offices in Palo Alto, Calif.
