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New Sports Technology (NST) is one of the leading pioneers in laser line technology that accurately measures first downs on a football field. There has been much controversy over the years as to why football is still using an antiquated system of measuring first downs.NST Laser, of Albuquerque New Mexico, has spent nearly a decade developing and perfecting the solution to the age old problem of the inaccurate, time consuming, method of marking a first down. We have designed and patented the exciting, state-of-the-art NST Laser System: the FUTURE of marking a first down with the use of a Laser. NST holds the secret of emitting a visible Laser Beam in broad daylight. Our system delivers an instant, accurate means of measuring a first down and has proven itself in multiple games in New Mexico. We have a clear understanding that football is embedded in tradition and the NST Laser System will not change that. We have simplified and perfected a very complicated process. We then incorporated a Laser System into a redesigned ten yard marker pole.Dating back to 1969 the idea of measuring first downs with laser was born, there have been many patents and attempts to make it happen and none have accomplished the feat successfully until now.