Apparel & Fashion - , England, United Kingdom
Nudge Clothing Ltd was established in 2010 by ex RedBull Junior Team test driver Alex Waters. His love for extreme sports lead him to skiing, more specifically freestyle skiing in early 2007. From this moment forward everything changed for him. Now, although not a pro rider himself, Alex has lived and skied with some of the best skiers around today. After many seasons skiing and hearing the endless feedback from the riders first hand, Alex decided something had to be done.The concept of Nudge is simple, we designs, produce and sells freestyle apparel and accessories to the extreme sports market, with our focus on snow sports and specifically the free ride and freestyle arenas currently.The name of the brand for us, comes from a simple formula: You need DRIVE + some SKILL + a little NUDGE = To be the BEST YOU CAN BEAt the start of any competition or training session when you are about to try something for the first time; You line yourself up mentally and physically, with your senses in overdrive. You're nervous, but its under control. You're focusing hard and all you need is that tiny little psychological Nudge to release you from your fears and go for it, without it, you may never make it, you may never leave the blocks... Everyone needs a little Nudge.
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