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What determines a person's ability to thrive?It's their most fundamental intrinsic traits - their grit and resilience, the mental models they use to look at the world, their ability to connect with others openly and confidently, their daily cognitive habits, and so on.And these intrinsic traits are deeply influenced by how their mind was shaped during childhood - most of all by their parents. In other words, the most important force shaping a child's future is not their school, teachers, friends, classes, etc. Instead, it's their parents.But parenting has never been thought of as a science. A parent has thousands of interactions per year (exchanges, conversations, drives, dinners, etc) with their child - and the quality of these interactions is driven more by subjective principles or in-the-moment decisions rather than objective and scientific best practices.Imagine a world where each of these interactions is an inspiring moment of coaching, nudging the child towards a better way of being. Imagine a world where each parent is far more than just a parent - they're a coach-parent.That's the mission of Nudge - to build a global community of 100M+ coach-parents. The Nudge platform will enable each parent with personalised, actionable and real-time science-backed intelligence to act like a coach-parent, and shape their child into a happier, healthier, smarter and wiser individual.
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