Nudging for Kids
Design - New York, New York, United States
Nudging for Kids Employees
Nudging for Kids Details
Nudging for Kids (NFK) was initiated by Niyati Mehta, a New York based Behavioral Designer and Digital Design Professor and mother of two.Niyati's passion is to find creative solutions to common daily life dilemmas. What to do when your child doesn't do their homework or make their bed or put down their digital devices? These are everyday situations we have all faced; but Niyati resolved to deal with them by using creative solutions that generate positive memories for all involved. The creative solutions and handy tips that resulted inspired her to reach out to parents, the local schools and the school community.With the launch of NFK blog, she has brought in a team of experts to inspire and continue to create novel solutions to our everyday challenges.NFK is sponsored by BVA Nudge Unit, the consulting branch of BVA, a Global Market Research company specialized in behavioral insights and strategies for public and private sectors.NFK team & BVA are working together to create Nudges or gentle pushes, designed to help parents avoid negative interactions with their children when issues arise.
