- Owasso, Oklahoma, United States
We are a group of consultants based in Mexico City specialized in designing behavioral nudges. We are always looking to generate innovative ideas and solutions with a solid scientific and theoretical background. We complement this with empirical results that we obtain through experiments that we design and run in a laboratory environment.Through a mixture of sciences like behavioral economics, sociology and psychology we explore human conduct, breaking down the psycho-social environment and context to understand and influence people's behavior and decision making. We know that understanding HOW people make decisions and WHY they make them is VERY powerful. As with this knowledge, more efficient products can be created, better and more impactful policies can be implemented and innovative ideas can generate faster acceptance. This is why we focus on understanding and influencing people's behavior in order to improve their lives.We offer scientific techniques to solve problems related to consumer behaviour in the areas of:PricingIncentivesProduct designIrregular consumption patternsPoint of purchase decision makingBehavioural insightsAmongst othersAll of this in a understandable way, that´s easy to share with your team and applicable to your challenges.