Marketing & Advertising - , ,
Nuevo Media Group is a venture capital firm focused exclusively on one investment theme: the convergence of traditional TV with internet TV.Nearly 60% of TV viewers now use the Internet once a month while also watching TV, according to Nielsen. "The rise in simultaneous use of the web and TV gives the viewer a unique on-screen and off-screen relationship with TV programming," said Nielsen Company media product leader Matt O'Grady.Nuevo Media Group believes that the convergence of traditional TV with internet TV will transform the way we watch from stationary, passive and secluded to mobile, active and social – in the same way voice and text became mobile and social when cellphones + internet replaced wireline phones.Internet TV is the next big thing and an entirely new breed of companies will emerge offering content and services for what is the most dominant screen in almost every home. Media companies from big broadcasters to independent producers will be forced to explore new business models and funding partners.Nuevo Media Group is seeking to partner with publishers to integrate their content into its distribution platform and to learn about their business and to consider them for venture capital funding.
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