Marketing & Advertising - Lagos, Lagos, Nigeria
Founded in 2017 by Bolaji Animashaun, NURU was developed to bridge the gap between the global perception of West Africa's sustainable and ethical craftsmanship methods, and the luxurious reality of it. Our mission at NURU is to connect West Africa's artisanal heritage in fashion and luxury to a global audience, by telling authentic stories through multi-sensory experiences.We know that these methods have been developed over generations, and the stories that come with them are a source of pride, thus, we believe that this puts the end products in the "luxury" category.This mission is reflected in a variety of projects. Foremost amongst these is ‘West Africa to the West'; a 4-part event series which showcases the finest craftsmanship from prominent West African luxury brands to a global consumer.Through NURU Lab, a content and production think-tank, we combine our industry knowledge, creativity, research and marketing skills to work with clients to tell stories that are consistent with their brand image, further enhancing brand equity.So far, our clients include cultural innovators such as ALARA, Maki Oh, ART X Lagos and ARISE Fashion Week; and larger corporations such as Nokia and Guaranty Trust Bank.
Gmail
Nginx
Google Font API
Amazon AWS
Google Apps