Advertising/Marketing/PR - , N/A, US
More than 20 years marketing and communications experience make me an expert in merging traditional media with modern digital strategies. With clients ranging from pharmaceutical, medical, and biotechnology to high technology, non-profit, Federal and military, I create campaigns in the venues of audio, video, print, web, mobile, display, interactive, event, social media, and content marketing. Focusing on the big picture I develop front end metrics to capture data, allowing for in depth analysis, forecasting and proving ROI. As a patient education and physician curriculum developer for Bayer, Merck, Glaxo and the American Association of Laboratory Animal Sciences, I honed my skills in developing targeted content that can explain simply, even the most complex subjects. My diverse background includes work as a consultant, trainer and project manager for Army Television, Department of Defense (DOD), Defense Logistics Agency (DLA), Federal Emergency Management Association (FEMA), the Food and Drug Administration (FDA), and the National Cancer Institute (NCI).
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