- Sydney, New South Wales, Australia
OBVIAM is a leading enabler of social media solutions to help companies grow their brands while managing the risks associated with social media engagement. OBVIAM's work with leading clients such as Microsoft, Dell, Suncorp and others, has resulted in industry best practice approaches to managing social media execution.We begin by establishing the basics:- Have you developed goals for your social media activity (customer outcomes, ROI, brand growth etc)?- Do you know what your current social media footprint looks like?- Have you identified your target audience and determined the most appropriate social media platforms with which to reach them? - Have you considered the internal impact social media will have on your brand and employees? (Do you have a social media usage policy? Will employees be allowed to use social media during the workday? Will key employees be empowered to spread the brand message or act as product experts in blogs, commentary etc? Who within marketing/PR will manage the activity? What training will be provided to ensure staff respond/engage with customers appropriately? etc)- What systems and processes need to be implemented to ensure full brand oversight of the social media activity? - How will data be gathered, analysed and distributed internally ?- What budget and resources will be required?With these questions as a basis, we work with you to ensure you get your social media activity right from the very beginning. Contact us to learn more.
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