International Trade & Development - Tel Aviv-Yafo, Tel Aviv District, Israel
In 2006, Oleh! Records RA. was founded as a non-profit "artist development" initiative, operating as an unconventional music "label" with the goal of identifying "export-ready" contemporary Israeli music talent and branding Israeli's music scene and musician community abroad. In the early years we produced multiple high value tours, and orchestrated dozens of high exposure festival placements. We introduced various Israeli government/non-government bodies (including the Israeli Foreign Ministry, Israel Export Institute, the Israeli Ministry of Culture, and ACUM) to the world of "industry showcase" events including SXSW, CMJ, CMW, etc.Oleh! is widely credited with opening and championing the virtual floodgate of Israel's "music export" at some of the most prestigious and important industry events in the world. In 2009, Oleh! repositioned itself as the exclusive market leader, becoming Israel's officially recognised Music Export Office.
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