Internet - Miami, Florida, United States
oliom.com was an on-demand laundry services platform tackling the lack of a convenient & affordable way to get laundry done while staying at US hotels. Hotel guests placed their orders via their mobile devices & dropped off their laundry at the concierge desk, per our instructions. Clean clothes returned within 6 hours at local rates.After being self-funded for over 2 years and trying many creative ways, we realized how competitive the US travel market is. We simply could not sustain with a hi CAC & low LTV. We operated with a small team and reiterated our MVP a lot, which I had developed and was more than enough to help us gauge the market. We learned so much from our users, & US travel/hotel industry. We surprised many hotels, pissed off or partnered with others. Sadly, just hearing AirBnb's growing power, many hoteliers saw our tech solution as another potential threat too. With no power nor $ left, we gave-in.Valuable lessons learned & enjoyed every minute of the challenge.