Omnicom Precision Marketing Group
Marketing & Advertising - New York, New York, US
Omnicom Precision Marketing Group Employees
Michael Minami
Senior Vice President Head of Operations OPMG Data Science and RAPP COE
Omnicom Precision Marketing Group Senior Management
Omnicom Precision Marketing Group Details
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using a universal framework of connected people, processes and platforms, OPMG provides services that include digital experience design and development, technology strategy and implementation, data-driven product / service design, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and change / program-management services. At the core of delivering these services is Omni, an advanced technology platform that combines advanced AI tools for content intelligence and automation with a powerful cultural insights engine and massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. OPMG's 8,500 professionals operate in 40 offices in 26 markets and countries. OPMG is a division of Omnicom Group Inc (NYSE: OMC).
