One Goal Asia
Civic & Social Organization - , ,
One Goal Asia Employees
One Goal Asia Details
One Goal is a partnership campaign of World Vision International, Asian Football Confederation, Global Alliance for Improved Nutrition, DSM, and Asian Football Development Project with one goal: Nutrition for every child. With football as the catalyst, ONE GOAL seeks to bring awareness to the issue of child malnutrition in Asia and powerfully inspire and mobilise the football community to take action to increase the number of children in Asia who survive and thrive. With advocacy, research, awareness and an investment in grassroots football at a community level, and the building of new networks that can advocate for improved nutrition at a national and international level, One Goal harnesses the power of football as the vehicle that can popularise the issue of malnutrition in Asia. There are close to 200 million children who are malnourished in Asia -- the highest for any region in the world. One-quarter of Asia's 350 million children under-five are underweight and at much greater risk of disease and death than their healthy, well-nourished peers. 100 million of the 165 million children globally who are impacted by not consuming the proper nutrients live in Asia. At the same time, 16.5 million children under-five in Asia are overweight and obese, this number is expected to rise to 23.1 million by 2025. This double burden of malnutrition has emerged in the wake of Asia's economic transition, resulting in high numbers of malnourished children. Across the region, boys and girls are not able to compete with their peers because they have been malnourished from the very beginning, lacking vital vitamins and minerals as well as macronutrients such as protein, fat and energy. The One Goal campaign calls for a movement of 1.4 billion football fans, and collaboration across sectors and in partnership with grassroots football organisations and local government to level the nutritional playing field for Asia's children.
