SaaS - New York, NY, US
With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world's top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
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Operative, Inc. is a leading provider of advertising business management solutions, helping the world's top media companies and publishers increase revenue and manage their advertising businesses effectively. With a focus on convergence and modern cloud native SaaS-based technologies, Operative's platforms enable clients to manage multiple channel advertisement requirements from a single place. The company's impressive client roster includes FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia, and SKY, among others. Operative's solutions have played a crucial role in helping these clients transition from ratings-based to outcome-based selling, resulting in significant revenue growth. Operative's platform offers a range of features, including campaign management, ad trafficking, ad serving, revenue and yield management, and advertising technology. The company's commitment to innovation and customer success has earned it a reputation as a trusted partner in the industry. In addition to its cutting-edge technology, Operative boasts a strong leadership team with extensive experience in the advertising and technology sectors. The company's focus on B2B SaaS and prepackaged software has positioned it for continued growth and success in the rapidly evolving digital advertising landscape. With a strong track record of success and a commitment to delivering innovative solutions, Operative, Inc. is well-positioned to continue helping the world's top media companies and publishers manage and advance their advertising businesses.
Operative helps big media companies and publishers make more money from advertising. They do this by using modern technology to manage ads and help companies switch from using ratings to outcome-based selling. This means that instead of just looking at how many people watch an ad, they look at how well the ad does in terms of sales or other desired outcomes. Operative's systems are cloud-based and can handle ads on multiple channels from one place. They have over 300 clients in 25 countries, including big names like FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia, and SKY.