OpieDesign
Design - Arlington, Massachusetts, United States
OpieDesign Details
Good design accomplishes four things: it's technically brilliant, culturally relevant, forward-looking, and tells a shared story about the brand and the wearer that turns customers into lifelong fans.I work with brands and entrepreneurs/innovators seeking to create the products that will carry their brands into tomorrow. Our shared goal is to bring innovative concepts to life in a way that seamlessly blends in with your existing core products.Working collaboratively with your internal design teams to develop next-generation product lines, proof-of-concept prototyping, brand extensions, new product strategies and technology constructs, and in some cases, entire footwear brands or categories from start to finish.This unique approach has helped us build, launch, and scale footwear brands that focus on the relationship between brand ethos and the consumer. Before sketching a stitch or engineer a style, let's first become rabid fans of your consumer. What is the 30,000 foot, data-driven view: why does the consumer need this product at this time and for this purpose? Weaving together art, science, technology, environment, and brand differentiation into each of our designs redefines your brand.OpieDesign's customers in the footwear industry are consumer-focused and eager to innovate. We know that closing the gap between observation and insight is the source of true innovation. If you are eager to craft an innovation strategy that fits your firm's culture and the markets you serve, let's talk.
