Research - Auckland, Auckland, New Zealand
Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because poorly informed decisions can lead to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required. We're passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.Opinion Compare is home of the Brand Reputation Index. This regular brand tracking report surveys a representative sample of the New Zealand adult population to identify the top New Zealand brands. Each wave of research will track movement over time. 48 brands were chosen for evaluation in this first wave of research, from a variety of sectors and industries, including products and services. Over 4000 individual brand evaluations were conducted as part of the methodology to create the BRI.To register for a complimentary sample report, please visit: https://www.opinioncompare.co.nz/p/bri
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