Optality
Online Media - Menlo Park, California, United States
Optality Employees
Optality Details
As data proliferates, individuals are actively seeking ways to have their data create value for them, rather than simply being used to target them. By aggregating, synthesizing and analyzing data currently stored in disconnected silos, Optality serves the interests of consumers and vendors alike as a third party, improving relevance and increasing economic value in a broad array of exchanges and transactions.An innovator in Personal Intelligence, the consumer counterpart to the $19 billion Business Intelligence market, Optality is poised to profit from the disruption where consumers wrest control of their data. The Company's proprietary algorithm –- which is based upon years of theoretical development and doctoral projects from the computer science lab of Co-founder, UCI Professor Ramesh Jain –- identifies patterns and key indicators from event-organized data streams, pulling the highest value signals from the data.The Company's initial market use of the technology, in a mobile application called Optality Fit, provides individuals with meaningful personal insights, helping customers See What They Don't See™. Customers currently use insights to make more informed, beneficial choices in how they better manage their time, diet, fitness, purchases, obligations, and a plethora of other life choices. The unique, insight-driven intelligence created in this process becomes a significant source of competitive advantage for the Optality platform over time.
