Media Production - Zürich, Zurich, Switzerland
OptimalXR is an evolutionary transformative collective designing the world's first immersive XR (MR+VR) collaborative and cinematic interactive game to spread empathy and compassion in physical and virtual space.Through biofeedback-based intersubjective game mechanics, storytelling-based virtual embodiments and audiovisual reactive inner symbolic representations, OptimalXR is designing the translation of cutting-edge neuropsychological knowledge and ancient spiritual wisdom into shared experiential narrative XR experiences aimed towards regenerative human enlightenment and flourishing.OptimalXR is the ultimate metaverse full of wonder and awe that explains the workings of our life force turning minds and consciousness from the inside out by engaging the emotional power of the cinematic narrative arts with the massive democratization and personalization granted by XR (MR+VR), AI & biometric technologies.The OptimalXR "empathic Reactive Media Lab (eRMLab)" is created with the mission to do research and application on the progressive and holistic adaptation and personalization of XR experiences via biometric technology and deep data gathering to read and react to users based on their body rhythms, emotions, preferences, and data points. Customization range from the interchange of the visual aspect of embodied avatars to induce psychoneuroimmunological improvements, personalization of the contextual environment to adapt to different cultures, the emotional tone of the music that is playing during the experiences, to different narrative endings...The lines of research includes scientific disciplines such as neurocinematics, neuromarketing, biometric tech, virtual and augmented reality and machine learning algorithms in conjunction with the storytelling narrative and visual arts to be applied in disciplines such as education, healthcare, well-being, interpersonal and intrapersonal emotional education, etc.
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