Marketing & Advertising - , ,
Optism™ forms partnerships with mobile operators worldwide, and helps them turn their mobile subscribers into advertising audiences through a fully-hosted, end-to-end solution. It starts with the mobile operator offering their subscribers the chance to opt-in to connect with their favorite brands on the mobile phone. Along the way, subscribers explicitly share information about themselves like their gender, age, and lifestyle interests. With this knowledge, advertisers can make sure brand communications are relevant and they can be confident they're targeting the right people.
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