Luxury Goods & Jewelry - , Taipei City, Taiwan
After winning sole distribution rights, I introduced the German premium brand Rimowa to Taiwan by creating a luxury boutique shop image and successfully positioned the brand in the high-end fashion luxury brand segment which subsequently carried over to the rest of the world. In the beginning the worldwide store design and the luxury marketing images for Taiwan were created by us at Orantus in Taiwan as well as the slogan Germany Since 1898 by me. 14 years later the brand RIMOWA was sold to the LVMH Group.