- Melbourne, Victoria, Australia
OVERVIEWOur Brand Is pty ltd – A brand planning strategy company based in Melbourne, Australia.Our Brand Is works with clients on developing a unique entity and positioning for their brands, establishing a differentiated presence in market. Establishing the spirit, the style and tone of communications, along with the logo, and imagery, and the other components which all make up the essence of a brand.UNDERSTANDINGWe have extraordinary brand experience and have kicked big goals for leading worldwide brands over many years.We have digital history. We started working in digital before google was a word.APPROACHPart of what we use is a proprietary 8 point brand planning process. When developing a new brand, or reinvigorating an old one, we work collaboratively with clients, to meet considered goals using this proprietary methodology.ALSOWe have a speciality in working with Chinese brands, marketing into Western markets. These clients want to present as Western Brands, and all that means, whilst still preserving their Chinese heritage.Our Brand Is - Brand Spirit and Beyond.
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