Graphic Design - Amsterdam, North Holland, Netherlands
MACHINE IS AN AMSTERDAM BASED AGENCY THAT SPECIALIZES IN CREATING VISUAL CONCEPTS AND IDENTITIES FOR MOSTLY MUSIC RELATED CLIENTS. OUR AIM IS TO KEEP EXPANDING OUR OWN VISUAL AND CONCEPTUAL HORIZON AND TO CONNECT OUR QUEST TO THE PROJECTS WE GET INVOLVED WITH. WE WANT TO FIND THE RIGHT ANSWERS TO OUR CLIENTS' DIVERSE QUESTIONS, AND TO ENSURE OUR ANSWERS HAVE LONGEVITY.Machine consists of Mark Klaverstijn (Amsterdam, 1973) & Paul du Bois-Reymond (Berlin, 1974). They both live and work in Amsterdam. Already collaborating on in- and out of school projects, they started their first collective ‘DEPT' (together with Leonard van Munster) right after graduation in 1996. In their first years as a collective they worked a lot for the Dutch club culture. They created a massive amount of flyers for the legendary club RoXY in Amsterdam, at a time when this medium was still in it's early years. Simultaneously they worked for clients such as the Dutch Post Office (TPG) and the Amsterdam museum for contemporary art (Stedelijk Museum). From the very start, they adapted new media in their work. The collective embraced the possibilities that came with computers and made versatile projects such as websites, video performances, record covers, t-Shirts, installations and music.By combining different visual languages and using past and present to define a visual future, they quickly established a distinctive graphic and conceptual identity. In 2008 their DEPT company website was included in the permanent exhibition on the History of Dutch Design Exhibition at the Beyerd Design Museum in Breda. After DEPT split up in 2001, Machine was founded. The method of working has been the same as before, switching between different media and independent and commissioned projects. Machine's focus over the last years has shifted more and more towards the music industry. They became the exclusive designers for Kindred Spirits Records and made numerous designs for various other labels. Next to record covers, Machine has created visual identities for music festivals, ranging from local techno festivals to global branded events. Mark and Paul have taught graphic design classes at the Rietveld Academy for 15 years. Their work has been included in the permanent collections of the Stedelijk Museum Amsterdam and the MOMA San Francisco.
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