Retail - Paris, Île-de-France, France
Two French companies (owned by a British turnaround PE fund) distributing a large range of do-it-yourself, gardening, tools, leisure products. Innovative, astute and practical products at reasonnable prices are offered through catalogs and then delivered in mid-size cities via large trucks. Over 4 million customers in database, 2 web sites, 8 "Oyé Oyé" shops in French overseas territories.
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