Marketing & Advertising - Palo Alto, California, United States
How you position your company and products will largely determine whether you lead or follow the market. We work with B2B tech companies of all sizes to develop and roll-out breakthrough positioning and marketing strategies that will move the needle for sales. We'll team with you to: - Hone your marketing plan so you put weight behind the initiatives and programs that will have the biggest impact on sales- Develop break-through positioning and a compelling company narrative that differentiates your business from the rest- Activate your positioning strategy through integrated marketing campaign design, content and sales tools, and field enablement- Guide product launches by developing your launch plan and supporting strategic product marketing work including packaging, messaging, naming, and competitive research, sales kit development, and field enablement materials- Build-out a world-class marketing team by guiding decisions around org structure, role definition, and goals, while providing recruiting and mentoring support.
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