Outmetrix
Industrial Automation - San Francisco, California, United States
Outmetrix Employees
Outmetrix Details
WE REIMAGINE OUTDOOR ADVERTISING WITH AI, PROVIDING MEDIA SURFACE OPERATORS WITH EFFICIENT, RELIABLE AND COST-EFFECTIVE WAY TO RUN TARGETED OFFLINE CAMPAIGNS FOR THEIR CLIENTS. We have a goal to revolutionize outdoor advertising industry, allowing advertisers to buy not a placement time on the media surface, but the exact number of contacts with their target audience of selected socio-demographic profile.Our first on the market vertical solution and flexible pricing policy are designed specifically for the needs of outdoor advertising industry, enabling media surface operators to provide advertisers with measurable campaign results and opportunity to buy the exact number of contacts with target audience, just like they do online. Surface operators, in turn, get an opportunity to increase revenue per surface, reaching the client's goals in shorter timeframes, as well as to optimize locations for new surfaces. Our state of the art AI algorithms analyze foot traffic using realtime video processing from cameras, placed on media surfaces. It allows to count unique contacts during an entire campaign, estimating gender and age of each person within the effective reach of the surface. All of it is done without the use of personal data and in accordance with state privacy regulations. Our solution works both with static and digital media products, such as street furniture, billboards, advertising posters, walls, bus and rail media, and more. Aggregate statistics and detailed analytics for each surface, equipped with our camera, are available to a surface operator in the form of SaaS or via our API, to upload directly to CRM/ERP.
